Outbound, built only for outsourcing companies
Referrals fill your bench once.
They don't fill it on schedule.
Lynx Outreach runs the outbound engine — email, LinkedIn, and calling — built specifically for software outsourcing companies, so new client meetings land on your calendar every week, not just when someone remembers you exist.
20-minute call · no deck, no pitch
Engine spec
- Channels
- Email · LinkedIn · Call
- Cadence
- 15 days / 6 touches
- Sending domains
- Dedicated & warmed
- Meeting bar
- ICP · DM · held
The pattern
Every outsourcing company hits the same wall.
Referral-only pipeline
When the phone stops ringing, so does new business. There's no lever to pull, and no way to predict next quarter's bench utilization.
Founder-led sales
The person who should be closing $80K retainers is still drafting outreach messages between stand-ups, because nobody else owns the pipeline.
Marketplace race to the bottom
Upwork and Clutch keep you visible, but they also keep you bidding against a hundred other shops on price instead of fit.
The engine
One cadence, run end-to-end — not a list of cold emails.
This is the actual sequence a prospect moves through. Every touch is timed, and every message earns the right to the next one.
Day 1 — Email 1
Opens on a real trigger
A hiring surge, a funding round, a tech-stack signal — never "Hi, quick question."
Day 3 — LinkedIn
Connection + a comment
No pitch yet. Just a name they now recognize when the next email lands.
Day 7 — Email 2
The case for a specialist
Tied directly to a pain we already know this buyer has — not a generic feature pitch.
Day 10 — Call
A warm call, not a cold dial
References the thread directly. Most prospects already know why we're calling.
Day 14 — Email 3
The breakup email
Closes the loop honestly — and reliably produces more replies than any other single touch in the sequence.
Day 15+ — Meeting held
Booked straight onto your calendar
Pre-qualified against your ICP before it ever reaches your team.
Why not a generalist agency
We only sell into one market: yours.
Generalist lead-gen agency
- Learns your market during month one — on your invoice.
- Messaging pulled from a generic SaaS playbook.
- Reports vanity metrics: opens, sends, "activity."
Lynx Outreach
- ICP lists of outsourcing buyers, already built.
- Messaging tested against the objections this buyer actually raises — "we've been burned before," "you don't know our business."
- Reports one number: qualified meetings held.
Engagement
Three ways to start.
Shown at a high level — exact scope and pricing are set on the call, based on your ICP and current pipeline.
Pilot
One channel, one defined ICP, a fixed pilot window. Built to prove the model before you commit to a retainer.
Single channel
Growth
Email, LinkedIn, and calling running together as one multichannel cadence — the core engagement for a shop ready to stop waiting on referrals.
Multichannel · monthly retainer
Scale
A dedicated pod on a hybrid retainer + per-meeting structure, for shops expanding into a new vertical or geography.
Retainer + per-meeting
Before the case studies
We haven't published a client story yet. Here's what we do instead.
"Every message in your cadence runs through the same system we used to book the call you're on right now."
— Founder, Lynx Outreach
We're taking on 2 pilot clients this quarter at a reduced rate, in exchange for a real case study once the results are in. After that, pricing moves to standard rates.
You get founder-level attention on your cadence, not a junior SDR three accounts deep into their queue.
Every claim on this page about how the engine works is exactly how it runs for the first client — nothing here is aspirational.
The guarantee
What counts as a qualified meeting — in writing.
-
01
Matches your ICP — industry, company size, and geography, agreed with you before the first message sends.
-
02
Held by a decision-maker — someone with real budget authority, not a gatekeeper collecting information.
-
03
Actually held, not just booked — a no-show gets replaced at no charge.
If a meeting doesn't meet this bar, it doesn't count against your package. We replace it.
Questions
FAQ
What counts as a qualified meeting?
ICP-matched, held by a real decision-maker, and actually held rather than booked-and-ghosted. Full definition is in the guarantee section above — it's agreed in writing before we start.
Do you send from our domain or yours?
From dedicated sending domains we set up and warm for you, protecting your primary domain's reputation. Replies are routed to wherever your team already works.
How fast do we see the first meetings?
Domain warm-up and list-building run in week one. Most cadences produce replies inside the first two weeks, with first held meetings typically landing by week three or four.
Is it just cold email, or LinkedIn and calling too?
Depends on the package. Pilot runs a single channel. Growth and Scale run email, LinkedIn, and calling together as one coordinated cadence.
What if it doesn't work?
Every meeting is measured against the definition above. If we're not hitting it, we diagnose and adjust the cadence before asking you to renew — not after.
Put outbound on a schedule.
20 minutes to look at your current pipeline and tell you honestly whether outbound will move the needle.
Book a Pipeline AuditNo deck, no pitch — just your numbers and ours.